The FLUgitives Campaign Encourages More Americans to Get Their Annual Flu Shot


This national campaign rounds up #FLUgitives, people who have not been vaccinated against the flu yet this season, and encourages them to turn themselves in to their healthcare provider to learn more about the seriousness of influenza and their available vaccine options. One option is Fluzone® Intradermal vaccine, which uses a next-generation device with a tiny needle to quickly deliver flu vaccine just under the skin’s surface.

  • Each year in the U.S., 1 in 5 people, or up to 20 percent of the population, gets the flu and an estimated 226,000 people are hospitalized from influenza-related complications. [i] [ii]
  • Research has shown that social influences are a primary factor in the adoption of health behaviors.[iii],[iv],[v],[vi] The FLUgitives campaign leverages the positive power of social peer influence to drive more people to help protect themselves against the flu by getting vaccinated and features four #FLUgitives whom everyone might know – or may even relate to themselves:
    • The Scaredy Cat, whose anxiety about everything delays him getting a vaccine he knows he needs
    • The Turbo Mom, whose hectic schedule leaves little time for focusing on her own health
    • The Latest and Greatest Guy, who wants the newest version of everything, but has yet to learn about the latest in vaccine-delivery technology
    • The Fitness Fanatic, who puts his workout before anything else – including his health
  • #FLUgitives can turn themselves or others in by visiting the campaign Facebook page at  There, they can access and share humorous and informational videos to encourage other #FLUgitives to get their yearly flu vaccination. They can also see just how bad they and their friends could look if they get the flu by using the FLUify™ photo app at



[i] CDC. Prevention and control of influenza with vaccines:  recommendations of the Advisory Committee on Immunization Practices (ACIP), 2011. MMWR. 2011;60(30):1128-1132. Accessed June 19, 2013. Available at

[ii] CDC. Estimates of deaths associated with seasonal influenza – United States, 1976-2007. MMWR. 2010;59(33):1057-1062. Accessed June 19, 2013.  Available at:

[iii] Smith K, Christakis N. Social networks and health. Annu Rev Sociol. 2008;34:405–429.

[iv] Centola D. Social media and the science of health behavior. Circulation. 2013;127:2135-2144.

[v] B. Nyhan et al. The Role of Social Networks in Influenza Vaccine Attitudes and Intentions Among College Students in the Southeastern United States. Journal of Adolescent Health, 2012; 51(2012): 302-304.

[vi] Centola D. The spread of behavior in an online social network experiment. Science. 2010;329:1194–1197.


Thursday, September 19, 2013